Microsoft lays its intentions to swoop in on cloud-skeptical organizations

Published December 17, 2021
Author: Ash Khan

Microsoft lays its intentions to swoop in on cloud-skeptical organizations

Published December 17, 2021
Author: Ash Khan

Even now in our era of advanced technology, not all organizations have embraced the cloud, which is why Microsoft is ready to increase its attempts to provide solutions tailored to certain sectors. 

At a recent Bloomberg virtual event, Microsoft’s EVP of business development, Christopher Young, stated “we’ll witness businesses who were generally poor performers, slow users of technology do much more.” 

The company intends to concentrate its efforts on areas like engineering and architecture, which it says have lagged behind in terms of modernization. 

Microsoft known for Microsoft teams isn’t the only company following this method; Google Cloud has introduced new industry-specific apps, and Oracle has a variety of programs for experts in a variety of fields, including healthcare and human resources. 

The tech giant introduced the debut of 3 new Azure industry-specific cloud services two months: Microsoft Cloud for Financial Services, Microsoft Cloud for Manufacturing, and Microsoft Cloud for Nonprofit. 

In contrast to its Microsoft Cloud for Manufacturing, the corporation intends to grow its position in the sector through its Digital Twins technology. On a support page, Microsoft explained Azure Digital Twins: 

“Azure Digital Twins is a cloud platform (PaaS) solution that allows for the production of twin graphs related to digital representations of complete environments, such as structures, industries, fields, energy networks, trains, stadiums, and much more large cities.” These digital models may be utilized to obtain information that leads to better goods, more efficient processes, lower costs, and exceptional customer experiences.” 

Engineers, designers, and other specialists will be capable of interacting in real-time on virtual models thanks to Digital Twins. For example, a company may use the technology to study virtual depictions of machinery in one of its factories, while design firms could use it to examine building models in different areas or even nations. 

As its industry-specific cloud services continue to roll out, we’ll undoubtedly hear more from Microsoft about its attempts to win over doubters in 2021. 

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