Why Your Business Needs Explainer Video to Grow Sales

Published September 1, 2023
Author: Ash Khan

Why Your Business Needs Explainer Video to Grow Sales

Published September 1, 2023
Author: Ash Khan

Explainer videos are the finest marketing tool for small businesses for a variety of reasons. In today’s internet world, which is a competitive market, establishing a brand presence that gives great online exposure is more than simply a must. Explainer video Australia have become a strong tool for helping organizations break down boundaries in every industry, thanks to the growth of video animations. Having an explainer film selling your company value will enhance your chances of landing more sales and bringing in more conversions, whether you’re part of an enterprise solution or an SMB.

Are you someone who is running a small business and yet, you’re wondering why you need an explainer video for your digital success?

Here are Important reasons why your small business need of an explainer video. So without further ado, let’s dig into the details.

1. Increasing Conversion Rates

A recent study suggests that 85% of people are more likely to purchase a product after watching an explainer video. Explainer video Australia are especially necessary for online businesses that need to show the product/service demonstration to a mass market.

Explainer videos improve audience knowledge by clearly demonstrating the product’s benefits and features, as well as how the product may be utilized to solve a specific problem or meet a specific need. Startup Explainer Video allows startups to convert website visitors into paying clients. Startups and enterprises may also benefit from a study of product popularity and resultant sales, as evidenced by the number of visitor views of each product demo video.

2. Explainer Videos Simplify Complex Concepts

It’s getting increasingly tough to convey your idea simply and effectively in an age where individuals are continuously flooded with information. This is when explainer videos might come in handy. By presenting your complicated subject or product in a fun and aesthetically attractive manner, you may capture and retain your audience’s attention long enough to convey your message.

For example, if you want your target audience to learn about a certain product or service that you’re selling, you can use an explainer film to explain how it works and educate your audience in an entertaining way. You may also include information on how the product will answer the customer’s problem. The nicest part about these films is that they are well-structured, brief, and entertaining.

3. Drive Conversions by Increasing Interest

Today all startups and businesses promote their business through social media by using startup explainer video. And videos are the most popular on social media. You may pique people’s interest in your startup product by creating a product demo video.

The best part of online videos is that you can easily upload and share them. This increases the reach of your startup message in mass markets. According to a study published in The C100, over 70% of Internet users watch online videos, and over 50% of all people will watch videos this year!

4. They’re Great for SEO

As Google continues to emphasize video content, including explanatory films in your SEO strategy may be incredibly useful. You may make it simpler for potential clients to locate you online by posting a video on your website. Furthermore, explainer films might assist you in enhancing your search engine rating.

For example, if you want to rank higher for a specific term, you may make a short video about it and publish it on your website. This will assist you in improving your ranking and attracting more traffic to your website.

5. Google Ranking

What I have discovered is that those websites that are overly loaded with information and images rank low in Google searches.

These days, the customer attention span is really short, so visitors don’t have time to go through these overly loaded websites. What they need is a means that will give them all the necessary information they are looking for in just a few seconds.

These bloated websites prevent prospects from truly understanding the product or solution, resulting in a lost sale or click-off.

Startup explainer videos command attention, and then provide accurate product information quickly, which enables prospects to make confident decisions faster!

6. They Are An Effective Marketing Strategy for Business

With so much competition online, it’s essential to have a marketing strategy that will help you stand out from the rest. By presenting your business in an engaging and visually appealing way, you can grab your viewer’s attention and hold it long enough to make a sale.

In addition, explainer videos can also help to build brand awareness and loyalty. As your viewers watch more of your videos, they will begin to associate your brand with the positive messages that you’re spreading.

7. Making a Good Pitch

Explainer video conveys the perfect product pitch! You can provide product information through text, but it would lack the impact of video.

Customers nowadays prefer action and enjoyment to reading text. They are more receptive to a product message provided via video.

This is due to the fact that the message in the movie is presented to the viewer via the use of a strong and persuasive narrative, inventive animations, brilliant colors, engaging cartoon intriguing characters, a gripping storyline, stunning imagery, and background music.

8. They Help Increase Conversion Rates

One of the main goals of any business is to increase its conversion rates. This can be difficult to do without the help of an effective marketing strategy. Explainer videos can help to increase your conversion rates by making it easier for potential customers to understand what you’re selling and how it works.

Explainer videos may also instill trust in your brand. As your audience witnesses you clearly and concisely explaining your product or service, they will begin to believe that you know what you’re talking about. In the long term, this can lead to more sales and conversions.

9. Brand Personality

As I mentioned earlier, online businesses need to make an explainer video to demonstrate product features for their target markets. To increase sales, these startups really need to create a brand personality of their own. Explainer videos enable the development of a brand personality which can really help in influencing prospects.

The video’s characters, story, and animations really work well together in making and enhancing a brand personality and image.

Apart from brand persona, explainer videos help in making brand associations.

The problem-solution methodology helps to build associations in customers’ minds. Moreover, the characters used in the videos also work in connecting with everyday people.

10. They’re Affordable and Easy to Produce

Another great thing about Explainer video Australia is that they are affordable and easy to produce. With the help of a Expereinced IT Company in Australia , you can have a high-quality video created for your business at a fraction of the cost of traditional advertising.

In conclusion

There are many reasons why small businesses should consider using explainer videos as part of their marketing strategy. By presenting your business in an engaging and visually appealing way, you can grab your viewer’s attention and hold it long enough to make a sale. Are you in search of a reliable company to help you with your next Explainer video Australia? IT Company has got experienced team and skill set to help your business succeed.

Contact us today for a free consultation!